Rich is the Co-Founder and CEO of Bond Pet Foods, a Boulder-based start-up that’s working with biotechnology to make pet food from microbial and animal proteins like chicken, turkey and fish, without the animal. Before diving into the world of pets and food tech, Rich was a strategic planner at a number of advertising agencies for more than 20 years including CP+B, Upshot, FCB and Fallon, where he lead brand strategy for brands like Burger King, P&G, Kellogg’s, and Coca-Cola. Rich has a B.A. in Marketing from Boston College, with additional study at Stanford University’s Center for Social Innovation.